We are a team of thinkers, designers and writers. We create brands, campaigns and communications for every kind of business and ambition.
Thinking around corners.
Hogan Lovells wanted something like nothing else in the sector, while retaining valuable elements of their existing identity.
Working with extensive research, we translated their position into personality, then personality into design.
A new down-to-earth tone of voice grounds Hogan Lovells in the same place as their clients: the real world.
At the same time, their new visual identity shows what differentiates them: accessible, practical legal advice.
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