Coming back for more
We love working on Frieze London for Deutsche Bank because we’re given a brief—and the freedom—to intrigue, surprise and delight.
As part of its longstanding support for contemporary artists, Deutsche Bank has been the main sponsor of Frieze London since 2003.
The bank wants to promote this involvement to clients, employees and everyone who comes to Frieze, which is a fixture in the global art scene.
This messy but memorable yellow paint campaign was inspired by artist Nedko Solokov’s creation of a new work—live—in the bank’s client lounge. It underlined Deutsche’s position as an organisation in tune with the excitement of contemporary art.
We’ve provided the event branding for Deutsche’s presence at Frieze on four occasions. This includes invitations, guides, mailers, passes, maps, posters, email and online promotions. These are all designed around a core creative concept linked to the theme of the event, which changes every year.
As well as entertaining clients, Deutsche Bank uses Frieze London as a communication platform to raise awareness of its belief and involvement in contemporary art and other cultural activities.