Frieze London
Coming back for more
We love working on Frieze London for Deutsche Bank because we’re given a brief—and the freedom—to intrigue, surprise and delight.
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As part of its longstanding support for contemporary artists, Deutsche Bank has been the main sponsor of Frieze London since 2003.
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The bank wants to promote this involvement to clients, employees and everyone who comes to Frieze, which is a fixture in the global art scene.
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This messy but memorable yellow paint campaign was inspired by artist Nedko Solokov’s creation of a new work—live—in the bank’s client lounge. It underlined Deutsche’s position as an organisation in tune with the excitement of contemporary art.
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We’ve provided the event branding for Deutsche’s presence at Frieze on four occasions. This includes invitations, guides, mailers, passes, maps, posters, email and online promotions. These are all designed around a core creative concept linked to the theme of the event, which changes every year.
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As well as entertaining clients, Deutsche Bank uses Frieze London as a communication platform to raise awareness of its belief and involvement in contemporary art and other cultural activities.
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