Rathbones
Back to the future
Our new visual identity for UK investment manager Rathbones suggests continuity, adaptability and modernity.
![](https://2br.com/assets/Rathbones/Rathbones_sign_2.jpg)
History needs to be handled with care in branding. Rathbones is rightly proud of its heritage: it’s been in business since 1742.
![](https://2br.com/assets/Rathbones/Rathbones_new_1.jpg)
Longevity and experience can be powerful messages where money is concerned, but too much emphasis on the past can be a turn-off, especially for younger generations. We suggested a change of direction.
![](https://2br.com/assets/Rathbones/2br_rathbones_10.jpg)
![](https://2br.com/assets/Rathbones/2br_rathbones_3.jpg)
![](https://2br.com/assets/Rathbones/2br_rathbones_6.jpg)
A new tagline expresses why all kinds of people invest with Rathbones. They’re not looking in the rear-view mirror. They are all thinking about the future.
Imagery emphasises the individuality at the heart of the Rathbones approach to investment management.
![](https://2br.com/assets/Rathbones/Rathbones_portraits_5.jpg)
![](https://2br.com/assets/Rathbones/Rathbones_portraits_4.jpg)
![](https://2br.com/assets/Rathbones/Rathbones_portraits_3.jpg)
![](https://2br.com/assets/Rathbones/Rathbones_portraits_2.jpg)
![](https://2br.com/assets/Rathbones/Rathbones_portraits_1.jpg)
![](https://2br.com/assets/Rathbones/Rathbones_graphic2.jpg)
![](https://2br.com/assets/Rathbones/Rathbones_graphic4.jpg)
![](https://2br.com/assets/Rathbones/Rathbones_graphic5.jpg)
![](https://2br.com/assets/Rathbones/Rathbones_graphic6.jpg)
![](https://2br.com/assets/Rathbones/Rathbones_graphic3.jpg)
![](https://2br.com/assets/Rathbones/Rathbones_graphic.jpg)
![](https://2br.com/assets/Rathbones/Rathbones_graphic7.jpg)
Heritage is still part of the Rathbones brand. Only now it has much more to say and this business looks like it belongs in the twenty-first century.
![](https://2br.com/assets/Rathbones/2br_Rathbones_digital_2.jpg)