Back to the future.

We all have history, but it needs to be handled with care in brand identity.

  • Too much emphasis on the past can be a turn-off. But longevity and experience can be powerful messages too.

  • Our brand and visual identity for UK investment manager Rathbones shows how the past connects to the future.

  • The system ensures that the brand’s unusual individual approach to clients is reflected in every communication.

  • In a sector of anonymous, near-identical brands, Rathbones now stands out for how it looks and sounds, and the story it tells.

Deutsche Bank

We are one.

Over time, as businesses expand and diversify, it’s easy for identity to become tangled and complex.

Hogan Lovells

Thinking around corners.

Five years post-merger, one of the world’s biggest law firms wanted a bold new identity.


Big four, eight years running.

EY knows about financial reporting. And while it’s not a plc, it still has an audience that wants to know how it’s performing.


Digital is great, sometimes.

But people still love printed magazines and newspapers.