Back to the future.

We all have history, but it needs to be handled with care in brand identity.

Deutsche Bank

We are one.

Over time, as businesses expand and diversify, it’s easy for identity to become tangled and complex.

Hogan Lovells

Thinking around corners.

Five years post-merger, one of the world’s biggest law firms wanted a bold new identity.

  • Hogan Lovells wanted something like nothing else in the sector, while retaining valuable elements of their existing identity.

  • Working with extensive research, we translated their position into personality, then personality into design.

  • A new down-to-earth tone of voice grounds Hogan Lovells in the same place as their clients: the real world.

  • At the same time, their new visual identity shows what differentiates them: accessible, practical legal advice.


Big four, eight years running.

EY knows about financial reporting. And while it’s not a plc, it still has an audience that wants to know how it’s performing.


Digital is great, sometimes.

But people still love printed magazines and newspapers.